The Four Most Important Emotions for Free to Play Casual Games | Nicole LAZZARO

Channel:
United States GameDaily Connect
Subscribers:
11,300
Published on ● Video Link: https://www.youtube.com/watch?v=zz_xKntAT5U


Game:
Candy Crush Saga (2012)
Duration: 36:10
1,662 views
22

Great casual gameplay creates strong emotions that AB testing and traditional marketing methods can't measure. Other methods can and developers that access player emotions early in game development can innovate with much less risk.

Beyond level packs and ammo, players crave specific emotions in exchange for their hard earned cash. Come find out how games such as Candy Crush Saga, Bejewled Blitz, and My Singing Monsters go beyond emotions like fiero and schadenfreude to motivate players to play.

Delivered at Casual Connect USA, July 2013

Download Slides: https://s3.amazonaws.com/Casual_Connect_USA_2013_Presentations/Nicole_Lazzaro_CCUSA_2013.pptx



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Tags:
Nicole LAZZARO
Casual Connect
XEODesign
Casual Connect USA
Casual Connect USA 2013


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At this time, GameDaily Connect has 5,836 views for Candy Crush Saga spread across 3 videos. About 2 hours worth of Candy Crush Saga videos were uploaded to his channel, less than 0.16% of the total video content that GameDaily Connect has uploaded to YouTube.