One World: Inside Xyrality's Multi-Platform Approach - ONE ACCOUNT ALL PLATFORMS | Sven OSSENBRUGGEN VIDEO
Does it pay out to increase complexity of backend and frontend in favor of a cross platform approach? Do users really use their browser and their smartphone, an iPhone and a Kindle Fire when playing our games? Have we measured any advantage in the promotion of launching our Android version through a message to our iOS users? Why not reach a critical mass of users on any platform separately? What is the best ratio of ARPU and marketing costs? Do all channels have the same quality and how can we benefit from the potential competition of different markets? Learn how Xyrality found its way as a bootstrapped startup to the top 50 of mobile developers based on a multiplatform approach for sustainable growth.http://gamesauce.org/news/2013/08/19/sven-ossenbruggen-on-converting-to-f2p-casual-connect-video/
Other Videos By GameDaily Connect 2013-08-20 How to Bootstrap Your Way from 0 to 10M DAU on Mobile | Perry TAM 2013-08-20 Big Risks Outside the Box | David BASZUCKI 2013-08-20 Mobile Gaming in China: Challenges and Opportunities | LYNDON, FONG, PIZARRO, JIANG, ZECH, CUTLER 2013-08-20 Designing for Mass Niche Audiences | Henry OH 2013-08-20 Asia Expansion: Mobile Trends and User Acquisition Strategies in Japan and Korea | Ken ASAKURA 2013-08-20 Translating Traditional Game Philosophies into Effective Monetization Strategies | GATTIS 2013-08-20 EMERGING TRENDS: Navigating the Gaming Market in Asia | Randy LEE 2013-08-19 The New Face of Skill Gaming | STOCKS, DONOVAN, PARADISE, MOO, GZESH 2013-08-19 Don't Be THAT Guy: Kid- and Family-Friendly Marketing | Dr. Carla ENGELBRECHT-FISHER 2013-08-19 Cloud Save Across Platforms and Devices: Techniques and Pitfalls | Peter HEINRICH 2013-08-19 One World: Inside Xyrality's Multi-Platform Approach - ONE ACCOUNT ALL PLATFORMS | Sven OSSENBRUGGEN 2013-08-16 The Power of Touch | Jesse SCHELL 2013-08-15 Top VCs on Funding the Next Wave of Gaming Companies | CHANG, LIEW, FIDEN, SEGERSTRALE, METZGER 2013-08-15 Message or Media? Marketing Context Matters | Matthew KELLIE 2013-08-15 Updates and New Releases: the Lifeblood of your App | Kristin FITCH 2013-08-15 Why the Time is Right for AAA Quality on Emerging Platforms | Greg RICHARDSON 2013-08-15 Marketing and Monetization for Mobile Indies: Lessons from the Trenches | Keith KATZ 2013-08-14 EMERGING TRENDS: The Cloud Gaming Value Chain : How it will Change the Industry | Sevan KESSISSIAN 2013-08-14 Building a Thriving and Profitable Virtual RPG World | Justin BECK 2013-08-14 Live Events and Community: How the Voice of the Players Keeps a Game Alive | Mike LU 2013-08-14 Mobile Monetization Insights from Amazon | Jason CHEIN
Tags: Sven OSSENBRUGGEN
Xyrality
Casual Connect
Casual Connect USA
Casual Connect USA 2013
1