MobileBeat 2014: How to track your customer—from dawn to daylight, from phone to tablet
0Speakers: Eyal Oster (MobileBridge), Ariel Luedi (Hybris), Brendon Kraham (Google)
Moderator: Matt Marshall (VentureBeat)
Business executives must serve their customers across a fragmented journey, one that moves from device to device and from online to offline. Yet it turns out that no single advertiser or service provider can track that entire journey, so the marketer needs to triangulate as best as they can to know how best to put their advertising dollars to work. Google and Facebook can track customers while they're signed into their phones or desktops, but even these giants can't track customers when, say they're offline. The executives on this panel will discuss the best technologies and strategies around to help business executives know how to efficiently build awareness, brand loyalty, engagement, and yes, conversion across this fragmented world of mobile.
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