MobileBeat 2014: Secrets of driving successful mobile user acquisition and re-engagement

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Published on ● Video Link: https://www.youtube.com/watch?v=0Dzrh_PosVU


Duration: 19:57
1,328 views
5

Speakers: Adam Foroughi (AppLovin) , Mike Bidgoli (Living Social)
Moderator: Mark Sullivan (VentureBeat)

Brands that take the time to build a high-quality mobile experience will reap the rewards of increasingly engaged customers. LivingSocial and AppLovin know this well. Together, they will discuss how they created a “full funnel” campaign that drove new installs of high performing users and got existing users to re-engage, come back to the app, and buy more deals.

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Tags:
Adam Foroughi
AppLovin
Mike Bidgoli
Living Social
Mobile
MobileBeat 2014
VentureBeat
User Acquisition