MobileBeat 2014: Demanding more from your mobile app promotion

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VentureBeat
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Published on ● Video Link: https://www.youtube.com/watch?v=X6BRZMf_JsQ


Duration: 17:36
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Speakers: Richard Alfonsi (Twitter), John Lorge (Electronic Arts)
Moderator: Robert Scoble (Rackspace)

Mobile app discovery can be a painful experience for users and developers alike. Connecting the right user at the right time is critically important for increased efficiency and profitability for an app developer. That demands rich targeting at scale, effective analytics, and measurement as well as automation to make the whole process easy to implement and manage. Join Robert Scoble as he explores Twitter’s newly released mobile app promotion product suite with Twitter’s Richard Alfonsi, and beta advertiser Electronic Arts’ John Lorge. We’ll take a look at how developers are driving app installs and engagements today and what the future holds for Twitter and the mobile app-promotion product suite.

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Tags:
Richard Alfonsi
Twitter
Electronic Arts
Rackspace
Robert Scoble
John Lorge
Mobile Apps
Mobile Application Software (Industry)
Iphone
Mobile
MobileBeat 2014
VentureBeat