MobileBeat 2014: Yahoo Sports/Kahuna: How mobile-engagement marketing builds a better app experience

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Published on ● Video Link: https://www.youtube.com/watch?v=YQCC0dj3ai4


Duration: 17:14
648 views
4

Speakers: Brian Mead (Yahoo Sports), Adam Marchick (Kahuna)
Moderator: Dan Laughlin (HyprMX)

As the director of product management for Yahoo Sports, Brian Mead understands the importance of engagement marketing to help drive growth and retention. Mead and his team are constantly experimenting to find what helps attract users, and they have developed a robust push-notification strategy to enhance their efforts. As push-notification strategies become increasingly sophisticated, mobile users will come to expect a more personalized treatment, and user engagement may even become harder for apps using only “broadcast”-style notifications. During this discussion, Kahuna CEO Adam Marchick and Mead will lift the veil on these best practices and mobile strategies.

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Tags:
MobileBeat
2014
Yahoo
Mobile
Yahoo Sports
Brian Mead
Kahuna
Adam Marchick
Engagement Marketing
VentureBeat