MobileBeat 2015: How to keep users coming back for more

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VentureBeat
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20,300
Published on ● Video Link: https://www.youtube.com/watch?v=Zy_CrBCkbRY


Category:
Guide
Duration: 19:23
206 views
1

Speaker: Rob Singer (Ancestry.com)
Moderator: Stewart Rogers (VentureBeat)

Ancestry has successfully capitalized on tapping into humans' innate curiosity about their past, using a narrative-centric approach to market and advertise its products. CMO Rob Singer shares insights on their mobile marketing strategy’s successes, challenges, lessons learned and how to drive personal engagement with customers.



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