Duration: 19:43

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Speaker: Mike McCue (Flipboard)
Moderator: Harrison Weber (VentureBeat)

Consumers are getting more selective, and so they’re looking for “instant gratification” from their app experiences. Mobile publishers need to generate “halo moments,” or positive experiences that generate strong brand affiliation with customers, and thus better results over time. Flipboard CEO, Mike McCue shares his thoughts on mobile growth one flip at a time.