MobileBeat 2015: Storytelling: Hi-tech/Hi-touch Marriage

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Published on ● Video Link: https://www.youtube.com/watch?v=Uw4hLT-kzEs


Duration: 15:01
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Speaker: Julie Atkinson (Starwood Hotels & Resorts Worldwide)
Moderator: Nadine Dietz (VentureBeat)

Storytelling isn’t just about great creative, it’s about mobile guest enablement with relevant content at point of need. It is an ongoing activity that helps a guest live out their own story, requiring device-based solutions that take into account their holistic journey and an entire organization prepared to deliver on the hi-tech/hi-touch marriage.



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