Duration: 26:19

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This session will provide an understanding of the key factors crucial for a product launch in the MENA region. Using the example of a successful marketing campaign of a well known gaming title, we will cover such topics as product adaptation, localization and cultural considerations, as well as strategies for building relationships with local partners.


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Edvice is a platform for sharing experiences in the gaming industry, created by devtodev and DevGAMM with a shared mission of accelerating industry growth. Get personal consultations from top experts in your field and free educational content via this link https://edvice.pro/

DevGAMM is the major game developers conference in Eastern Europe. DevGAMM gives gaming experts a chance to keep up with the latest thinking and developments in making games as well as share their knowledge and experience with each other.

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