Nest rejoins Goo gle in an effort to combat Amazon and Apple

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Nest rejoins Goo.gle in an effort to combat Amazon and Apple,
Google hardware SVP Rick Osterloh has announced that Nest, maker of the popular Nest Thermostat, is rejoining Google in a bid to better compete with the likes of Apple and Amazon. Current Nest CEO Marwan Fawaz will report directly to Osterloh and further consolidates Google's hardware platforms.

According to the announcement, "The goal is to supercharge Nest’s mission: to create a more thoughtful home, one that takes care of the people inside it and the world around it. By working together, we’ll continue to combine hardware, software and services to create a home that’s safer, friendlier to the environment, smarter and even helps you save money—built with Google’s artificial intelligence and the Assistant at the core."

Google purchased Nest in 2014 and initially only sold the Nest Thermostat. Since then, Nest struggled to become profitable under former CEO Tony Fadell despite the "unlimited budget" that parent company Alphabet supposedly gave it. Fadell left Nest in 2016 which by that time had acquired Dropcam.



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Nest
rejoins
Goo.gle
in
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effort
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combat
Amazon
and
Apple
Nest rejoins Goo.gle in an effort to combat Amazon and Apple