New 2020 SEAT Leon Design & Development
85Recording is strictly forbidden. At the SEAT Design Center everything is confidential so mobile phones and cameras are collected at the entrance. “We have plenty of secrets here”, says Design director Alejandro Mesonero-Romanos. This time, however, an exception is made. In an exclusive video, he guides us through the brand's most private facilities, where the new Leon, which he defines in one word as seductive, was created. The following are its highlights.
Immediate attraction. That was the team's goal in imagining and sculpting the proportions of the new model, which enhance its presence when standing still as well as when moving. “We successfully preserved the spirit of the previous generations of the Leon, but gave it a new interpretation. In terms of its proportions for example, when viewed from the side, the bonnet is longer, lower and ends at the front with a markedly vertical drop, sheer character. The expressive front end conveys strength and determination thanks to the powerful look of its LED headlights. The three-dimensional connection between the headlights and the grille gives it a bolder appearance with more character. It's my favourite part”, Alejandro explains.
Sportiness, elegance and simplicity in its DNA. The new model features several differences, but it is still a Leon. “It retains the spirit of a car with a distinctly sporty character, combined with a generous helping of elegance and simplicity”, says Mesonero-Romanos.
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