New Alpine A110S Color Edition

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Published on March 3, 2020 6:49:33 PM ● Video Link: https://www.youtube.com/watch?v=mwLmHejPYlU

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Emphasising the individuality of Alpine’s lightweight sports car, A110 Color Edition is a new programme which will run annually. Particular versions of the A110 will be offered for a limited period on a yearly rotation, each time in a different bespoke colour.

For 2020, A110 Color Edition takes the A110S and repurposes a famous colour from Alpine’s past – Sunflower Yellow. The model will be available to order between now and the end of the year, after which the paint finish will be retired from Alpine’s colour palette. Sharing its powertrain and chassis with the A110S, A110 Color Edition 2020 delivers the most vibrant-looking Alpine so far and the most stimulating A110 driving experience.

Sunflower Yellow is a reimagining of an Alpine paint colour – Jaune Tournesol – which was popular in the Sixties and Seventies. Alpine’s paint experts painstakingly reformulated the colour using modern ingredients.

With a solid, non-metallic finish, Sunflower Yellow is perfectly set off by the A110S’s contrasting black elements, such as the logos and Alpine monograms, the 18-inch GT Race alloy wheels and the specific inserts in the front LED headlights. The brake calipers are finished in complementary anthracite. A carbon fibre roof is optionally available to further enhance the contrast between the vivid paint colour and darker styling elements.

The tricolour badges which feature inside and out on standard A110s are replaced on A110 Color Edition 2020 by carbon fibre and yellow emblems. Elsewhere in the cabin, grey stitching and a yellow 12 o’clock marker on the steering wheel neatly complement the body colour, and reflected by highlights to the Alpine logo on the Sabelt fixed-back bucket seats. A plaque on the centre console denotes the limited-run model.

Like the A110S, A110 Color Edition 2020 features high-end Dinamica upholstery across the cabin for a heightened finish. The new model has the same high specification as the A110S, as well as the same 292PS powertrain and focused chassis tune for a 0-62mph time of just 4.4 seconds, while the top speed is 162mph.

Alpine Design Director Antony Villain comments: “The new A110 Color Edition programme gives us the opportunity to really enhance the characteristics of different versions of the A110. For 2020, we have recreated the Sunflower Yellow colour from Alpine’s past, here with a solid finish to really complement the sporty, intense persona of the A110S. For me, Sunflower Yellow and the A110S make for a perfect combination.”

“Until now we haven’t shown the A110 in many vibrant colours, but with Alpine firmly re-established we will start to see many more bold colours like Sunflower Yellow beginning to come through, thanks to the A110 Color Edition and Atelier Alpine programmes. Unveiling A110 Color Edition 2020 at the same time as A110 Légende GT, models that stretch the A110 in two distinct directions, demonstrates the car’s very broad spread of abilities.”

The A110 Color Edition 2020 is available at €71,000.

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