New BMW 7 Series Yaoying Special Edition launched, specially designed for Chinese customers
12he BMW Group will continue to advance its strategy in China to meet the diverse travel needs of customers with a rich product lineup. On April 19, the new BMW 7 Series Yaoying Special Edition was launched at the Shanghai Auto Show. The manufacturer’s suggested retail price is RMB 2.612 million, with a global limit of 25 units. The new BMW 7 Series Yaoying Special Edition is specially tailored for the Chinese market. With the ultimate elegant design and BMW personalized customization craftsmanship, it interprets BMW’s deep understanding of modern luxury trends and the individual needs of consumers, demonstrating BMW’s understanding of China. The focus of the market and the brand concept of "customer-centric".
Extremely elegant design, ingenious interpretation of modern luxury
The new BMW 7 Series is the only model in its class that can be fully customized. Through personalized customization, the concept of "modern luxury" pursued by the new BMW 7 Series can be extended and become a mobile artwork that incorporates the unique personality and unique taste of the owner. Today, the new BMW 7 Series Yaoying Special Edition once again brings a customized and exclusive luxury experience to Chinese customers. The two-color body is made of dazzling cashmere silver with a steady and low-key aventurine red personalized custom car paint . The unique hand-painted waistline is noble and elegant, which makes the slender body full of elegance. It is supplemented by 20-inch aluminum alloy wheels, which is luxurious and arrogant.
Compared with the monochrome M760, the two-color body spraying process of the new BMW 7 Series Yaoying Special Edition is more complicated, and the technician needs to spend more time and energy on polishing. The cashmere silver coatings on the front, rear, and sides of the car body are all hand-made by skilled technicians in BMW's Customization Department, and have undergone strict manual measurement, masking and spraying. Starting from the first varnish, it takes 6 to 7 days to paint the whole. BMW's personalized customization craftsmanship matched with the unique style of the BMW brand's flagship model has once again made this collection worthy of a limited edition model.