No Numbers - Rants #exec

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As an industry, we are trapped by numbers
How LONG is the game?
How BIG?
How many ENDINGS?
But these numbers are meaningless without context.
And that context is hard to impossible to provide
Thus devs are incentivized to inflate them and we enter into a weird arms race
But if you do that, you misrepresent your game and potentially turn off people who want what you are MAKING just not what you are SAYING.
And you are in REAL trouble if you gave an Exec a number that you are changing downwards.
Am I arguing for no numbers at all? Not internally. But externally? Maybe I am.

Chapters:
0:00 Give me the numbers!
0:36 All game length numbers are bad
1:43 All game length numbers are wrong
3:03 All game length numbers are useless
3:56 Game Size
5:24 Don't give out numbers
7:20 Executives
9:01 OK SOME numbers
9:51 Dear Press

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