One tool to rule them all - how we automated UA management || Kamil Kufel || BoomBit

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Game Industry Conference
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Published on ● Video Link: https://www.youtube.com/watch?v=bvPHXzGVGqA


Duration: 23:27
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The current state of user acquisition campaign management tools for mobile games, and how was created the framework for accurate reporting of UA activities lead to the development of internal tools for automatic bid deployment in networks. Additionally, screenshots from the internal dashboards will be shared to give more context about how BI in BoomBid has been designed and how we ensured that data is as accurate as possible.

Talk recorded at Game Industry Conference 2021

#GameIndustry #managment #mobilegames

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Tags:
game development
GIC21
campaign management tools
BoomBit
mobile games
Ten Square Games Track
Hunt Royale