Organizational Citizenship Behaviour and Demographic Profiling

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Organizational Citizenship Behaviour and Demographic Profiling: An Exploration Study among Local Government Workforce in Terengganu, Malaysia | Chapter 02 | Current Perspective to Economics and Management Vol. 4

Local authority is the manager of urban environment and ranks last under the Malaysia government structure after Federal and State governments. The main duty of local authority is to stimulate economic growth and social development of a district. However, the operational roles that these local authorities supposed to portray have to some extent do not meet the public expectations, resulting in various complaints being filed as evidenced from Public Complaint Bureau statistics. In response to the public outcry for better service delivery, the objective of this research is to investigate the effect of demographic factors (gender, age, working experience, supervision period and service group) in influencing the exhibition of citizenship behaviour among local authority workforce in east coast region of Malaysia. 167 respondents from four local authority in Terengganu have participated where data were collected using stratified random sampling approach. Empirical results revealed that only supervision period has significant influence in elevating employees’ Organizational Citizenship Behaviour, hence, supporting social exchange theory. Therefore, management should undertake hands-on actions in warranting that these demographic variables be strengthened in invoking employees’ citizenship behaviour towards instilling community confidence towards diverse services provided by local authorities.

Author(s) Details

Rashidah Mohamad Ibrahim
Faculty of Economics and Management Sciences, University Sultan Zainal Abidin, 21300 Kuala Nerus, Terengganu, Malaysia.

Nor Mazlina Abu Bakar
Faculty of Economics and Management Sciences, University Sultan Zainal Abidin, 21300 Kuala Nerus, Terengganu, Malaysia.

Ahmad Firdause Md Fazil
Faculty of Economics and Management Sciences, University Sultan Zainal Abidin, 21300 Kuala Nerus, Terengganu, Malaysia.

Aziz Amin [PhD]
Faculty of Applied Social Sciences, University Sultan Zainal Abidin, Kuala Nerus, Terengganu, Malaysia.

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