Pre Roll and In Game Ads In Video Games-Count Me Out
51EA recently struck a deal related to an in-game advertising system called playerWON, which is said to bring video ad tech to console and PC games. EA says that's not true. The company tells PC Gamer that it isn't putting ads in console games, and that it hasn't made any deal to do so. A new advertising platform will allow companies to include video ads in PC and console games, similar to those seen in mobile games or on free-to-air TV. Dubbed playerWON and owned by Simulmedia, the tech is based around rewarding in-game items and currency to players who watch ads, and targets free-to-play games, according to an Axios report.
Source:
https://www.pcgamer.com/this-company-is-putting-video-ads-in-games-and-ea-has-already-signed-up/
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