Premium vs Free-to-Play - An Executive Producer's Journey | Alish YAKUBOV
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It is impossible to overstate the dramatic impact that a shift from games-as-products to games-as-services has on nearly every aspect of the games business. As a successful, global premium casual game provider that realized early that the market was shifting, G5 has been working to effect this transition throughout it's organization for the past three years. Such a change requires revising staff mindset, performance measurement and incentive programs, contract parameters, design and production processes, evolving partner relationships, and shifting skill and financial investments to new areas of expertise. Alish Yakubov, Executive Producer at G5 holds up his new free-to-play operational framework against the old-school "premium games" way of life in order to highlight the differences as a roadmap for developers and publishers wanting to make the same journey.
Delivered at Casual Connect Kyiv, October 2013