In-App Marketing: 6 Tips For Maximizing Player LTV | Steve COLLINS

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GameDaily Connect

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Published on November 4, 2013 6:41:48 PM ● Video Link: https://www.youtube.com/watch?v=w7iP7x-rtRg

Duration: 28:24

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Download Slides: http://www.mediafire.com/download/ffjc54a4anm07hw/Steve_Collins_CCKyiv_2013.pdf

In the freemium ecosystem, it's no longer enough to merely build a great game and spend on user acquisition. You need a plan to convert players into payers - and maximize their lifetime value. That requires adopting techniques that are new to the games industry. Personalization, ongoing UX optimization, targeted in-game marketing campaigns and continuous A/B testing. This session will cover off six key learnings that anyone responsible for monetization needs to take on board.

Delivered at Casual Connect Kyiv, October 2013