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Visual storytelling is powerful and ancient. Throughout the course of history, literacy rates have been abysmally low. It was not until fairly recently, in 2015, that world literacy rates rose to 86.2 percent. In the Stone Age, Neanderthals used cave drawings to communicate with each other. One theory is that the artists described themselves and the animals around them, communicating information that helped them survive. The cave drawings were visual stories relaying critical information.