Pros and Cons of Being a First Mover in Ad Technology | Fireside Chat

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Published on ● Video Link: https://www.youtube.com/watch?v=tWZFVHP0T7k


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Vlog
Duration: 21:32
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Delivered at Casual Connect USA 2017. When is the right time to start adopting new ad technology? Up-and-coming optimization tools often sound promising, but how can you be sure? Vungle’s Martin Price and Fanatee’s (a leading word game developer) Cesar Mufarej sit down to talk about the benefits and pitfalls of emerging ad technology. Get the scoop on how Fanatee vets their tech and how they’ve leveraged Vungle’s Placements to grow their revenue by 50% as a result of their latest ad mediation strategy.



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Tags:
Cesar Mufarej
Fanatee
Martin Price
Vungle
Casual Connect USA 2017
Ad Technology
CCUSA17
Casual Connect
publishing games