Using Mobile-First Data to Grow and Engage Your Audience | Grant Cohen

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United States GameDaily Connect
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11,400
Published on ● Video Link: https://www.youtube.com/watch?v=m6VZS8LydLQ


Duration: 26:23
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Delivered at Casual Connect USA 2017. From app usage to web browsing to locations, there is more data being created and collected about consumers than ever before by developers, devices makers and TelCos. We'll unpack what that data looks like and the innovative ways that games can leverage these growing data sets to better understand, target and engage their customers.

Download slides at: http://bit.ly/2w0NhV5



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Tags:
Casual Connect
Casual Connect USA 2017
games
game industry
Grant Cohen
Kochava
data
big data
analytics
player behavior
user engagement