Built to Last – Rethinking Mobile Strategy for Maximum LTV | PANEL

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=KHDjh1vRP4Y


Duration: 40:28
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Delivered at Casual Connect USA 2017. It's never been more challenging to successfully launch a new mobile title. As a result, publishers are shifting the way they're tackling their mobile strategy to double down on successful titles or franchises. Our panel of mobile leaders will discuss the approaches their companies are taking to maximize the LTV of their winning titles. We'll cover the key things every developer should consider to maximize revenue and engagement at each stage of the player lifecycle.

Keith Pichelman, CEO, Concrete Software
Kenneth Wong, Senior Monetization Manager, Hothead Games
Jeff Gurian, VP, Marketing & Ad Monetization, Kongregate
Joy Taylor, Senior Director of Ad Strategy, Product & Development, Electronic Arts
MODERATOR: Shannon Jessup, CRO, Tapjoy



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Tags:
CCUSA17
Casual Connect USA 2017
Keith Pichelman
Kenneth Wong
Jeff Gurian
Joy Taylor
Shannon Jessup
gaming
Casual Connect