Duration: 39:07

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Counterfeiting hardware and software is an illegal and lucrative trade which leads to an estimated $100B loss of revenue annually across IT industries. As one of the largest and most reputable brands in the world, Cisco is often a target of counterfeiters.

For all end-users across Cisco’s ecosystem, counterfeiting presents serious risks to network quality, performance, safety, and reliability. It is dangerous because counterfeit products are not designed or built to meet the same safety standard certifications that genuine Cisco products attain.

The Cisco Brand Protection team partners closely with both law enforcement and customs officials around the world to stop counterfeit products at borders, identify counterfeiting operations, and pursue legal actions against infringers of Cisco’s intellectual property rights, including trademarks. Our goal is to actively support our partners and customers in protecting their investment in Cisco solutions.

In this episode of Cisco Champion Radio we’ll talk about how counterfeiting impacts the IT industry, explore how Cisco safeguards against counterfeit products, and explore best practices to consider when purchasing Cisco goods and services.

Learn more: https://www.cisco.com/c/en/us/about/legal/brand-protection.html?dtid=opdcsnc001469?dtid=opdcsnc001469
Listen to more episodes: https://cisco.com/go/CCR
Follow us: https://www.twitter.com/ciscochampion

Cisco Champion Hosts
Amr Nasher (https://www.twitter.com/Amr_Nasher), Twaasol, Managing Director
Liam Keegan (https://www.twitter.com/liamjkeegan), 24/7 Networks, Solutions Architect
Jonathan Mahady (https://www.twitter.com/jonathan_mahady) BHP, Senior PCN Network Engineer

Guest
Al Palladin, Cisco, Chief - Global Brand Protection

Moderator
Amilee San Juan (https://www.twitter.com/amileesan1), Cisco, Customer Voices and Cisco Champion Program