PSA: Dont fall for Activision removing SBMM (Its a trap)

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Published on October 5, 2025 11:01:16 AM ● Video Link: https://www.youtube.com/watch?v=hCpjimYn0kc

Game:

It's a Trap (2019)

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Dont you dare fall for it.

Links:

https://tech4gamers.com/call-of-duty-players-did-not-return-battlefield-6-beta/

EOMM study: https://web.cs.ucla.edu/~yzsun/papers...
Activision patent:
https://patents.google.com/patent/US2...

A 2025 "Game_Publishing_Marketing_Report" Section 4 about data-driven success is a good read:

https://investgame.net/wp-content/uploads/2025/04/Global_State_Of_Game_Publishing_Marketing_Report_2025.pdf