Publishing-as-a-Service: The Six Deadly Sins | Eric GOLDBERG
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Delivered at Casual Connect USA, July 2014
The seismic shift from product to service leads directly to the unbundling of game publishing, but requires that publishers and developers with publishing ambitions master the core competencies of Programming, Deployment, Direct Marketing, Monetisation, Analytics, and Operations. The majority of mobile, browser-based, and social game publishers struggle, however, have their games underperform potential revenues by unforced errors in one or more of these keys to digital publishing. This session reviews the most frequent mistakes and missed opportunities in the Brave New Service World, and describes how to benefit from the mistakes others have made (or how to avoid making the same mistake again!) A must-attend for companies that have world-class publishing ambitions, and a should-attend for those who need to be competitive in digital game publishing.