Increasing In-App Revenue with Metric Driven Design and Emotional Targeting | Rob WEBER

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=AoMZG-rJqok


Duration: 23:43
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4

Delivered at Casual Connect USA, July 2014

This session will explore how to leverage emotions and design in order to capture more in-app revenue. It will cover different approaches to metrics driven design with supporting case studies. In addition, developers will learn the six fundamental design principles used to move customers through the advertising funnel.



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Tags:
Rob Weber
NativeX
Casual Connect
Casual Connect USA
Casual Connect USA 2014
Video Game Design (Field Of Study)
Monetization
Data Analysis (Media Genre)
Advertising (Interest)
Video Game Industry (Industry)
Video Game (Industry)
Mobile Game (Industry)
In-App Revenue