Raids for Old Ladies: Doubling ARPDAU in a Hidden Object Game | Aaron ST. JOHN

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=t6MN460KS4Y


Duration: 25:15
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Download Slides: http://gamesauce.org/news/2015/07/14/aaron-st-john-making-the-journey-surprising-casual-connect-video/

Delivered at Casual Connect Europe 2015

Limited time events have been a powerful revenue driver in games like Puzzles and Dragons and Rise of Bahamut . With good design, unique content and regular release cadence these event systems can keep retention high and increase overall ARPDAU over time. HitPoint built such a system for an audience of women 50 years or older in their hidden object game Seaside Hideaway. We will discuss the challenges and results HitPoint experienced in bringing this foreign mechanic to their audience.



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Tags:
Aaron St. John
HighPoint
Casual Connect
Casual Connect Europe 2015