Redefining marketing automation and personalization with generative AI
26Explore the podcast → https://ibm.biz/BdGkM6
How is generative AI changing the world of marketing personalization? Gen AI is a major component in marketing automation today, and it’s important to learn how this form of AI can be used to personalize marketing content without creeping out consumers. In this episode, Emily McReynolds, head of global AI strategy at Adobe, and Pierre Charchaflian, VP senior partner and marketing practice global leader at IBM, talk about how gen AI is changing the game when it comes to personalized marketing content.
The opinions expressed in this podcast are solely those of the participants and do not necessarily reflect the views of IBM or any other organization or entity.
AI news is moving fast. Keep your business ahead with updates about AI advancements, strategies and expert perspectives → https://ibm.biz/BdGucC
Trust what you create with IBM and Adobe → https://ibm.biz/BdGkth
A new report from the IBM Institute for Business Value—written in collaboration with Adobe and AWS Partners—reveals how leading organizations are using robust risk management strategies to mitigate potential pitfalls and unleash creativity with gen AI. Download the report → https://ibm.biz/BdG7ne
#GenerativeAI #personalization #MarketingAutomation #AI #AIStrategy #CustomerExperience #AISecurity #content #AIGeneratedContent