Samsung 55 Super OLED With Dual View mode eye-on

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Samsung Unveils the Super OLED TV -- The Ultimate in Picture Quality

CES Best of Innovations Award Honoree features elegant design, dual-core processor and Smart Interaction technology

LAS VEGAS -- January 9, 2012 -- Samsung Electronics Co., Ltd. today unveiled its 55-inch Super OLED TV, a masterpiece that will be acclaimed by home entertainment and design enthusiasts alike. The OLED TV will be produced from a single pane of glass and uses Samsung's Super OLED technology to deliver the ultimate in picture quality and thinness.

Super OLED technology eliminates the need for a color filter as the OLED pixel unit comprises self-emitting RGB sub-pixels laid directly on the display panel, each emitting its own light. The technology is also able to differentiate varying degrees of blacks and shadows, so that users can enjoy unparalleled detail even in the darkest of scenes for the ultimate TV experience.

"Samsung has had a long and successful history of creating innovative OLED products, including mobile phones, digital cameras and tablet PCs. Today, we are proud to extend our OLED leadership to the TV category with this spectacular 55-inch Super OLED," said Hyunsuk Kim, executive vice president, Visual Display Business at Samsung Electronics. "By incorporating true-to-life picture quality with ultimate speed and vividness, Smart Interaction, Smart Content and ultimate thinness, Samsung is delivering the ultimate TV today."
The Samsung Super OLED TV, a Best of Innovations Award Honoree at 2012 CES, will be on display at the 2012 International CES, booth #12004, in the Central Hall of the Las Vegas Convention Center (LVCC) from January 10-13, 2012. It will be available commercially worldwide this year.

The Ultimate in Picture Quality and Design
Samsung's Super OLED TV represents the culmination of Samsung's latest engineering technologies, and marks a new era of minimalistic design.

It features unmatched vivid and true-to-life picture quality in both 2D and 3D, with significantly improved color accuracy compared to conventional LED TVs. Since light output on the Super OLED is controlled on a pixel-to-pixel basis, the truest blacks and purest whites can be achieved.

Further, the Samsung Super OLED offers faster response times than LED, virtually eliminating motion blur even in the fastest-moving scenes.

Because Super OLED technology features self-emitting RGB sub-pixels which do not require a backlight, the TV weighs significantly less than a standard LED TV.

The design of the Samsung Super OLED is an engineering feat that provides a breathtaking form factor that blends into any environment. The Super OLED was also recognized by the Industrial Designers Society of America (IDSA) for its flawless design.
When powered on, a bright, vibrant picture illuminates the screen from edge to edge. When turned off, the TV appears like a framed piece of luxurious floating glass; when hung on the wall, it more closely resembles a work of art than an electronic device.







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