Search Engine Marketing (SEM): An Overview for Beginners | Intellipaat

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Published on May 7, 2021 4:27:36 PM ● Video Link: https://www.youtube.com/watch?v=Hspn7icflWI

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Duration: 5:14:26

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In this Search Engine Marketing Tutorial For Beginners video you will learn what is search engine marketing, search ads, search engine marketing strategy, google AdWords, elements of google Ads policy, display Ads, remarketing, Gmail Ads, Facebook advertising, tips for maximum ROIs, Instagram Ads, how to start a career in digital marketing, and Digital Marketing Interview Questions. This session is a must-watch for everyone who wishes to learn digital marketing and make a career in it.

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00:00:00 - Search Engine Marketing
00:00:39 - Introduction to SEM
00:01:48 - How does Search Engine Marketing (SEM) work?
00:04:09 - Different SEM Channels/Platforms
00:06:58 - What is Google Ads?
00:27:15 - Keyword Research using Keyword Planner Tool
00:30:01 - What is a Landing Page?
00:30:43 - Quiz
00:44:59 - Practical: Search Ads Campaign Creation
01:09:48 - Core Concepts - Google Ads
02:29:34 - Facebook Advertising
03:47:09 - Instagram Ads
03:54:46 - How to start a career in Digital Marketing
04:20:39 - Digital Marketing Interview Questions

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