SWOT Analysis | SWOT Analysis Explained with Example | SWOT Analysis For Business | Intellipaat
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In this video on "SWOT Analysis", you will get to know what is SWOT Analysis and why is it so important in the field of business and marketing. Through this video, you will learn how SWOT Analysis can impact a business' workflow and result in its success and improved profit.
This video on "SWOT Analysis" enables you to understand the logic and technique behind this concept with the help of a real-life example. This video also discusses the "SWOT Analysis of Apple Inc.", which is the leading tech company in current times.
This video on "SWOT Analysis" covers the following agenda:
• What is SWOT Analysis?
• Importance of SWOT Analysis from a Business Perspective.
• Case Study of Apple Inc.’s SWOT Analysis.
🔵 Following topics are covered in this session:
00:00 - Introduction to SWOT Analysis
01:24 - What is SWOT Analysis?
04:41 - Why it is so important in the field of Business?
07:59 - Business Case Study of Apple. Inc.'s SWOT Analysis
✅ What is SWOT Analysis?
The SWOT analysis framework is used to discover and analyze an organization's strengths, weaknesses, opportunities, and threats. The acronym SWOT is made up of these words. The major purpose of SWOT analysis is to raise awareness of the factors that influence business decisions or the development of a corporate strategy.
✅ When and why should you do a SWOT analysis for business?
SWOT analysis is frequently employed at the beginning or as part of a strategic planning process. The framework is regarded as a powerful decision-making tool because it helps a company to identify previously unarticulated potential for achievement. It also identifies threats before they become too burdensome.
SWOT analysis can help a company find a market niche where it has a competitive edge. It can also assist individuals in charting a career path that capitalizes on their strengths and alerts them to potential threats to success.
✅ How does SWOT Analysis help in strategically managing a business?
A SWOT analysis, as the name implies, looks at four factors:
• Internal characteristics and resources that contribute to a successful conclusion, such as a varied product line, loyal customers, or excellent customer service.
• Internal obstacles and resources that make achieving success more difficult, such as a poor brand, excessive debt, or insufficient workforce or training.
• External variables, such as favorable export tariffs, tax breaks, or new enabling technology, that the company can capitalize on or take advantage of.
• External issues such as increased competition, decreased demand, or an unclear supply chain could risk the entity's success.
To organize the items discovered under each of these four elements, a SWOT matrix is frequently employed. The matrix is often a square divided into four quadrants, each representing one of the specified elements. Decision-makers identify and describe specific strengths in the first quadrant, weaknesses in the second, opportunities in the third, and dangers in the fourth.
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