TAAT(TM) ARRIVES IN OHIO: DISTRIBUTOR RECEIVES CAD $150,000+ SHIPMENT OF TAAT(TM)
156TAAT(TM) ARRIVES IN OHIO: DISTRIBUTOR RECEIVES CAD $150,000+ SHIPMENT OF TAAT(TM) - RICH TV LIVE - December 11, 2020 - TAAT ™ LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2) (the “Company” or “TAAT ™ ”) is pleased to announce that on the morning of Friday December 11, 2020, a shipment of TAAT™ arrived at the Canton, Ohio warehouse of ADCO Distributors, Inc. (“ADCO”), the Company’s first distributor in its launch market, as announced in a press release dated October 6, 2020. It is intended for ADCO to use this inventory to fill orders for TAAT™ from tobacco retailer accounts in the convenience channel who have placed pre-orders for TAAT™ as part of its launch in Ohio this quarter. On October 6, 2020, ADCO placed an order for an initial supply of each variety of TAAT™ ( Original , Smooth , and Menthol ), which was invoiced at over CAD $150,000 inclusive of freight to Ohio. All product from this order will be placed on ADCO’s “pick line” among other tobacco category products carried by ADCO ( e.g. , Marlboro, Newport, Camel). Based on standard routing schedules, beginning next week TAAT™ is to be delivered to ADCO accounts that have ordered TAAT™ alongside their order of tobacco cigarettes for the week. In addition to confirmed pre-orders from independent and chain retailers of tobacco, several of ADCO’s accounts have indicated an intent to order TAAT™ upon arrival of the first shipment to Ohio.
In October 2020 the Company announced that it would be launching TAAT™, its flagship product, in Ohio as its initial market in the United States. Initial launch activities included the rollout of a large-scale digital marketing campaign targeting legal-aged smokers in Ohio and sales efforts coordinated by a Key Accounts Manager with more than a decade of sales experience with one of the world’s largest tobacco companies. As shown in the Company’s November 20, 2020 press release, in-store promotional graphics for TAAT™ were placed in select locations of tobacco retailers who will be carrying TAAT™. Additionally, thousands of sample requests for TAAT™ have been submitted on the TryTAAT landing page ( http://trytaat.com ). All three varieties of TAAT™ initially sold in its launch market will feature a limited-time “Buy one, get one” or “BOGO” offer, allowing for lengthier trials of the product at no extra cost to the consumer.
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