The Hummingbird Backfire: A Lesson in Monetizing Virtual Goods from Animal Jam | Clark STACEY

Channel:
United States GameDaily Connect
Subscribers:
11,400
Published on ● Video Link: https://www.youtube.com/watch?v=WMixgEmgWGc


Game:
Animal Jam (2010)
Duration: 27:04
913 views
6

Animal Jam is an online game world for kids with over 12 million players worldwide. Over the past two years, we've tinkered extensively with our monetization model on our way to profitability, and the lessons the data have taught us have often been surprising. This session will present a few of these lessons through analysis of game metrics and player behavior in response to different membership options and virtual goods pricing experiments. Monetizing kids under 12 in F2P games fairly, ethically, and profitably really is possible!

Delivered at Casual Connect USA, July 2013



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Tags:
Clark STACEY
Casual Connect
Casual Connect USA
Casual Connect USA 2013
Smart Bomb Interactive


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