The Idea Behind 2018 Mercedes A Class Explained

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Published on February 3, 2018 11:30:58 PM ● Video Link: https://www.youtube.com/watch?v=WzkQBrOxsmk

Duration: 3:26

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The purist, surface-accentuating design of the new A-Class is the next step in the Mercedes-Benz design philosophy of Sensual Purity. On the basis of a compact two-box design, optimised dimensions and proportions have led to a new interpretation of the Mercedes-Benz A-Class's design.

The exterior of the new A-Class stands for sportiness, dynamism and emotion. The progressive front design with a low bonnet, flat LED headlamps with chrome elements and torch-like daytime driving lamps ensures an emotionally appealing and alluring appearance. The striking radiator grille with Mercedes star, whose silhouette opens out towards the base as a reinterpretation of its predecessor, features pins in a diamond look and a central silver louvre to underline the sportiness of this model.

The vehicle is visually extended by the longer wheelbase and character line along the side. The bonnet slopes down more heavily than in the preceding model series, emphasising the dynamic, upright front. The larger wheel arches for wheels from 16 to 19 inches emphasise the sportiness of the new A-Class and make it sit more squarely on the road. The vehicle has a wider look at the rear end thanks to a more heavily waisted greenhouse, which also emphasises the shoulders, and to the wider-spaced rear reflectors in the modular, two-section rear bumper. The slim, two-section tail lights ensure an emotionally appealing, alluring appearance.

With a Cd figure from 0.25 and a frontal area (A) of 2.19 m2, the new A-Class is the aerodynamic leader in its segment. For the first time in the compact class, Mercedes-Benz uses a two-section AIRPANEL (optional). This louvre system behind the radiator grille opens its adjustable louvres depending on the cooling requirement. There is an additional louvre system in the air inlet below the registration plate, which further improves system performance.

The interior of the new A-Class is completely redefined with its modern, avant-garde look. Mercedes-Benz has taken a completely new approach, revolutionising the compact class from the inside with a new feeling of spaciousness. The unique interior architecture is shaped in particular by the avant-garde design of the dashboard: for the first time a cowl above the cockpit has been completely dispensed with. As a result, the wing-shaped main body of the dashboard extends from one front door to the other with no visual discontinuity. The Widescreen display is completely free-standing. The air vents in a sporty turbine-look are another highlight.

The dashboard is divided into two three-dimensional, horizontal sections: the lower section is visually separated from the main body of the dashboard by a "trench", and it appears to float in front of the dashboard. The ambient lighting enhances this effect, accentuating the free-floating impression of the substructure. The 64 colours of the optional ambient lighting make five times as many colours available than before. And it is not just the variety that has increased, as the emotive presentation also sets standards in this segment: the different colours are composed into ten colour worlds to allow an avant-garde lighting display with spectacular colour changes.

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