The State and Future of Kids' Mobile Play | Bryant, Levine
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Delivered at Casual Connect USA 2015
PlayScience will unveil cutting-edge consumer research (conducted in partnership with the Casual Games Association) that looks at what kids are playing in the app space on mobile devices and delves into the how, why, and so what of that play. Using our proprietary PlaySpectrum, we will also view these apps through the lens of learning and positive impact, and showcase some best practices we see in mobile playful learning. Finally, we will provide strategic insights for developing the most compelling products for kids and families, and then positioning your app and maximizing its value in this crowded marketplace.