Benchmarking Strategies & Examples for Indie Developers | Patrick Kane
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Published on ● Video Link: https://www.youtube.com/watch?v=zZSHX-7gpZA
Download slides: https://www.dropbox.com/s/hg7p1759uccey4w/KANE_Priori%20Data_CasualConnect_vFINAL.pptx?dl=0
Delivered at Casual Connect USA 2015.
The scarcity of public data around the app stores and individual players is hindering innovation and causing indie developers to fail too frequently. Yet indie developers are the drivers of change in the app stores and are critical to the long-term health of the industry. How do we fix this imbalance? It starts with better expectation setting and benchmarking, and that requires data. This presentation provides concrete strategies and examples of how indie developers can use data to prepare for, achieve and sustain lasting success in the app stores.
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Casual Connect
Casual Connect USA 2015
gaming
mobile games
casual games
Patrick Kane
Priori Data
indie games
indie game development
data
app store
games industry