5 Steps to Maximize your App’s Chances to Succeed | Danielle Levitas

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GameDaily Connect

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Published on October 9, 2015 3:43:59 PM ● Video Link: https://www.youtube.com/watch?v=vlx_zOiv-vc

Duration: 25:45

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Download slides: https://www.dropbox.com/s/5t2ozy98xhdgded/AA_DanielleLevitas_casual%20connect%20V2.5_final.pptx?dl=0

Delivered at Casual Connect USA 2015.

As the app ecosystem continues to grow in popularity, so does the number of studios emerging to try to get a piece of the pie. With over 680,000 active games in the top two app stores (iOS and Google Play), saturation remains one of the biggest pain points for app developers and publishers. How do you set yourself up for success by building an app strategy? What data points should you use as a guide to build, launch and grow a Top 100 Game? App Annie's SVP of Research, Danielle Levitas, will share the 5 key steps every app developer and publisher should take to beat the odds.