The Unbreakable Rules of User Experience in Ad Monetization | Ville HEIJARI
9Download Slides: https://www.dropbox.com/s/08gvpgdmfpaxxgg/CCEast-VH.pptx?dl=0
Delivered at Casual Connect Eastern Europe, November 2014
What if ads in games were something your users actually want to see? Ville Heijari will discuss how publishers can drive substantial revenue by offering users smooth and engaging opt-in advertising that never disrupts the game flow. With sophisticated bottom-up planning and design, you can give your users a high-end ad experience, while opt-in controls ensure rapid monetization and increased engagement, with minimal compromise to user experience. Ville’s talk will give audience members a best-practice overview on the UX rules to live by, and insight into monetizing on your own terms in a fast-evolving market.