Monetization & Optimization From Data Analysis| KRECHŇÁK, GOLOVKOV

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Published on March 4, 2015 12:52:08 AM ● Video Link: https://www.youtube.com/watch?v=Qaysys6jSo8

Duration: 28:46

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Download Slides: http://gamesauce.org/news/2015/03/11/powerplay-manager-making-the-sum-greater-than-the-parts-through-differences-casual-connect-video/

Delivered at Casual Connect 2015

Monetization of players is the key to success for any indie game. In order to be able to get the most out of your players, you need to track and analyze a lot of data. PowerPlay Manager has several years of experience in this field and this case study presents their take on the matter. The case study will show what kind of data they track and how they use it to optimize the game and monetization strategies.