These startups use AI to “optimize” marketing messages
0These startups use AI to “optimize” marketing messages.
In a world where artificial intelligence (AI) is gaining traction and being applied in a variety of ways, is it really possible for AI to do intuitive things better than humans can, such as marketing messaging? Marketing messaging seems like something that takes human brain power to fully develop, understand, and formulate to optimize return, so could an AI-powered service offer better results?
Several startups are aiming to do just that. They are utilizing AI to help optimize marketing messages and better deliver marketing and email campaigns that help increase open rates, conversion rates, click-through rates, and overall increase the ROI on marketing.
One of those startups harnessing the power of AI is Persado. Persado’s aim is to use AI and machine learning to “optimize” marketing messages, or, in other words, make them better for the receiver. In Persado’s words, they aim for “AI generated language that resonates the most with any audience, segment, or individual.”
Persado runs your current marketing message through its database of millions of different marketing phrases to tweak the phrase to get the best return based on how these marketing phrases yielded the customer behavior desired. The company has executed over 8,800 marketing campaigns and achieved over 100 billion impressions for their customers, including brands like Verizon, Microsoft, Expedia, and Vodafone. This has resulted in over $1 billion in incremental revenue that wouldn’t have otherwise been realized.