This Region Is A Hidden Goldmine for Game Developers

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Published on March 17, 2025 5:47:17 PM ● Video Link: https://www.youtube.com/watch?v=tNdLBEqFN4A

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With lower CPIs and a rapidly growing player base, MENA is becoming a smart launchpad for studios looking to scale without burning their budgets. Nour Khrais, Founder and CEO of Maysalward, one of the region's leading studios, sat down with Peggy Anne Salz at PGC London to discuss the area’s shrinking talent gap, the genres that dominate its mobile-first audience, and why game developers should “start with [MENA] and expand.”

Nour Khrais - https://www.linkedin.com/in/nourkhrais/
Maysalward - https://maysalward.com/

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