Actionable Analytics - Using Better Data Better | James Gwertzman

Channel:
United States GameDaily Connect
Subscribers:
11,300
Published on ● Video Link: https://www.youtube.com/watch?v=V4Q_fghC8Hg


Plants vs. Zombies
Game:
Plants vs. Zombies (2009)
Duration: 26:08
327 views
8

Delivered at Amazon Dev Day at Casual Connect USA 2016. Mobile Analytics can be overwhelming when it comes to taking data you are tracking and converting it into actionable insights on player behavior, retention and monetization mechanisms. In this talk, James Gwertzman, CEO of PlayFab, will show you not just what can be measured in your game, but what SHOULD be measured, and how you can take action on it so you can get the results you want. He will also discuss the future of data use; real-time analytics and how to think about using data while the player is still playing. You will leave with things you can start doing today to collect better to inform your decisions.



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Tags:
James Gwertzman
Casual Connect USA 2016
analytics
PlayFab
Amazon Dev Day
Amazon Developer Day
Damon Danieli
Appuri
user aquistion
user retention
stagnant cohort performance
mobile downloads
data
plants vs zombies
popcap
game behavior
player behavior


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