What the Top 50 Apps Do with in App Purchasing That the Rest of Us Don't | Mario Viviani

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GameDaily Connect

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11,300

Published on August 18, 2016 12:29:53 AM ● Video Link: https://www.youtube.com/watch?v=tZvP2eyFw_k

Duration: 25:52

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Delivered at Amazon Dev Day at Casual Connect USA 2016. Amazon has collected data about how users engage with IAP in games, and we have reviewed how the most profitable apps are using IAP to monetize successfully. We found data on two levels: HOW and WHAT the top 50 do differently (Retention data, session length data, units sold and price data) to get those results. It turns out there are a handful of things that most of the top 50 do that other games don't. We’ll share that actionable data with you in this session and look at examples from Ninja Kiwi on how they used this data to improve their IAP sales.