Top 10 Social Media Disasters of Well Known Companies — TopTenzNet
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Social media is a great tool, as long as you know what you’re doing with it. Unfortunately, not everyone is an expert, and that’s not just limited to some 16-year-old with 37 Twitter followers. It doesn’t matter if you’re a corporate CEO or a lowly intern, sometimes you might hit “send” and realize within minutes that was a complete and utter mistake, leading to nothing but embarrassment and disaster for the brand.
Coming up:
10. Chick-fil-A
9. American Apparel/The Gap
8. Kenneth Cole
7. KitchenAid
6. Epicurious
5. Kmart
4. The Onion
3. Home Depot
2. DiGiorno
1. Progressive
Source/Further reading:
http://www.forbes.com/sites/kashmirhill/2012/07/25/chick-fil-a-has-completely-lost-control-of-its-facebook-page/
https://www.dosomething.org/facts/11-facts-about-hurricane-sandy
http://www.cbc.ca/newsblogs/yourcommunity/2012/10/american-apparels-hurricane-sandy-sale-sparks-hate-storm.html
http://mashable.com/2012/10/31/gap-tweet-hurricane-sandy/
http://www.theguardian.com/world/interactive/2011/mar/22/middle-east-protest-interactive-timeline
http://money.cnn.com/2011/02/03/news/companies/KennethCole_twitter/
http://www.huffingtonpost.com/2013/09/05/kenneth-cole-syria-tweet_n_3875362.html
http://mashable.com/2012/10/03/kitchen-aid-obama-dead-grandma/
http://www.theguardian.com/us-news/2015/may/15/boston-bomber-dzhokhar-tsarnaev-death
http://www.cnet.com/news/epicurious-honors-boston-on-twitter-eat-cranberry-scones/
http://abcnews.go.com/US/fullpage/newtown-ct-shooting-timeline-sandy-hook-elementary-school-18014080
http://www.bloomberg.com/bw/articles/2012-12-14/kmarts-connecticut-shooting-twitter-fail
http://gawker.com/5968602/k-mart-uses-its-stupid-spammy-hashtag-in-tweets-about-shooting
http://www.hollywoodreporter.com/news/onion-calls-quvenzhane-wallis-c-424113
http://twitpic.com/dkdqgy
http://www.huffingtonpost.com/2013/11/08/home-depot-racist-photo_n_4241039.html
http://business.time.com/2013/11/07/home-depot-apologizes-for-racist-tweet/
http://time.com/3308861/digiorno-social-media-pizza/
http://money.cnn.com/2012/08/14/technology/progressive-tweets/
http://money.cnn.com/2012/08/17/technology/progressive-settlement/