The success of first- and second-generation social games a la Zynga, utilizing social distribution models and virtual goods sales has been well documented in the casual social and mobile gaming spaces. These business models have also been deployed in China and Korea on core-gamer products and MMOs with great success for the last 10 years by companies such as Tencent and Nexon, with first person shooters dominating as the top-grossing genre. But what happens when you merge the hyper-accessibility of Facebook games with the core gaming experience of Call of Duty?
What Facebook calls the third generation of social games, companies such as Cmune are entering untapped areas and satisfying new types of users—those who may not want to play FarmVille, but who might want to play strategy or shooter games.
This session will examine what it took to build UberStrike, the #1 first-person shooter game on Facebook with over one million active players per month—all acquired organically. We will discuss the challenges and opportunities in building a core game on a social platform.
At this time, GameDaily Connect has 776 views for Counter-Strike spread across 1 video. Less than an hour worth of Counter-Strike videos were uploaded to his channel, less than 0.03% of the total video content that GameDaily Connect has uploaded to YouTube.
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