Killer Benefits of HTML5 in Games | Henric SUURONEN

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Most companies working on HTML5 for games talk only about the cross-platform advantages of HTML5. For Non-Stop Games and the game Dollar Isle the cross-platform aspect is only a bonus - there are many other killer benefits. This session will run through the development of the social virtual world Dollar Isle (www.dollarisle.com) and how HTML5 allows a new sort of distribution titled "Game as a Link". This disruptive distribution model can dramatically improve the virality of a game and also decrease with more than 50% paid markering customer acquisition costs.

Delivered at Casual Connect Asia, May 2012.




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Tags:
Henric SUURONEN
Non-Stop Games
Casual Connect
Casual Connect Asia 2012