Understanding customer behavior with the VALS psychographic framework

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United States Game Thinking TV
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15,300
Published on ● Video Link: https://www.youtube.com/watch?v=VlPlOenNWa8


Duration: 7:22
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46

If you want to understand customer behavior, you need to know about VALS, a popular psychographic market segmentation tool developed at SRI. The VALS framework helps you understand what motivates different types of customer behavior.

Don't make the mistake of assuming that what motivates your customers is the same thing that motivates you. Find out how VALS can help you design better products.

CHAPTERS
0:00 Introduction
0:36 Psychographics in Gaming
1:57 What motivates me might not be what motivates you
4:36 Use VALS to design better products
6:19 What motivates you? Use VALS to find out
6:41 Conclusion

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Tags:
amy jo kim
amy kim
customer behavior
customer motivation
customer research
demographics
design thinking
entrepreneurship
game design
game thinking
gamification
innovation
lean design
product design
psychographics
systems thinking
ux design
vals
vals framework
values and lifestyles