Understanding the full value of influencer content for games (Games track - Playtime EMEA 2018)

Channel:
Android Developers
Subscribers:
1,270,000
Published on ● Video Link: https://www.youtube.com/watch?v=FsNyCjID2pg


Duration: 30:44
1,662 views
31

Developers are spending $250m/year on influencers, yet little is known about the value of this channel. Hear our latest insights on attributing influencer content & what they mean for your strategy.

Speakers:
Tobias Knoke - Partner Development Manager, Google Play
Francesco Crovetto - Business Analyst, Google Play

#GooglePlaytime event: Playtime 2018; re_ty: Publish; product: Google Play - General; fullname: Francesco Crovetto, Tobias Knoke;



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Tags:
tips
Google
Android
game
Francesco Crovetto
Knoke
influencers
Play
Crovetto
attribution
Google Play
strategy
YouTube
developer
EMEA
Tobias Knoke
type: Conference Talk (Full production);
Berlin
Francesco
Playtime
value
best practices
Tobias
mobile
measurement
campaign: Games
purpose: Educate